Our Story

Because unexpected encounters make for the most enjoyable and delightful moments.

aricu brings a piece of traditional Japan to your home — a holistic experience of discovery of the country’s uncharted heartland.

Majestic red pagoda and high waterfall, surrounded by the lush greenery of Kumano Kodō, Japan

Moved by passion for the authentic, our team of experts wanders off-the-beaten-path Japan curating a remarkable selection of the most outstanding items and experiences.

Appreciating Japan’s rich heritage is key to better understand its culture, traditions and people – elements that make this country so fascinating for communities all around the globe.

Our mission is to share with the world the magic of the traditional, unexplored country. Centuries-old deep, extraordinary customs, processes that conform the foundation of Japanese society at its core, that remain rooted in often inaccesible enclaves.

In an attempt to give back to the society that brought this legacy to life, we based our headquarters in the countryside, surrounded by the heartland that we so much cherish. We’re committed to promoting small and local artisans, manufacturers and businesses to foster opportunities outside the metropolis.